Discover why modern omni-channel communication (WebChat, WhatsApp, SMS, email, voice) is now a must for hospitality success. See the critical role AI now plays in scaling personalized guest services without sacrificing the human touch. Learn how Global Brands are automating engagement to drive efficiency and revenue.

Hotels are entering an agent-driven era where performance depends not just on data or tools, but on intelligence that understands context and acts in the hotel’s best interest. As AI reshapes travel, hotels face a growing challenge: more systems, more data, and less clarity. Traditional tools were not designed for an agentic world. Assetware represents a new category: intelligent systems designed to sit above existing technology, unify fragmented data, and support better commercial decisions. In this session, hive will be introduced, the first assetware platform built for hotels.

Hotels rely on interconnected digital systems that expand exposure to cyber risk across every guest touchpoint. This session will outline the strategic priorities hospitality leaders must address to safeguard guest data, maintain operational continuity, and strengthen cyber resilience. The discussion focuses on high-impact threats, key vulnerabilities in hotel environments, and the essential controls required to protect core systems. Attendees will gain clear, actionable guidance on elevating cybersecurity maturity, aligning security with business objectives, and building a secure foundation that supports growth, efficiency, and sustained guest trust